![]() Glover also highlighted Adobe’s evolving dynamic chat offering including new generative AI capabilities. “As you run paid media you start to bring in more of the other roles from a buying committee.” Dynamic chat for B2B ![]() “One of the announcements we made is that, within the Real-Time CDP you can create a list of accounts you can send the list to multiple destinations, and one of those is Marketo Engage.” The advantage of bringing those accounts to Marketo is the ability to begin to engage with people in those accounts that are already known. Marketo Engage and Real-Time CDP working togetherĪdobe Real-Time CDP and Marketo Engage, working together, forms the foundation for B2B workflows in Experience Cloud, Glover said. Glover is a senior director of product marketing at Adobe with special responsibility for Marketo, the B2B instance of Adobe Real-Time CDP and the B2B attribution solution Bizible. We asked Brian Glover to share some highlights. (David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journeyĭespite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. Summit audience on Tuesday, March 21, 2023, in Las Vegas. Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. ![]()
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